The FIFA World Cup Final drew approximately 10,000 football fans to Caymanas Park’s infield, for arguably Jamaica’s largest-ever watch party, as the JustBet Goal Rush Tailgate Watch Party delivered a blockbuster finale closing out the ambitious ‘Watch It Big’ season in unforgettable style.
Since its launch, and the first whistle on June 12, the 'Watch It Big' series turned Caymanas Park's expansive infield into Jamaica's premier World Cup destination. Each week fans gathered for a true tailgate experience that added a fresh, family-and-friends-oriented dimension to how Jamaicans enjoy football. Fully embracing the tailgate concept, patrons came equipped with grills, coolers, tents, and chairs, creating a vibrant, communal atmosphere around the Caribbean’s largest 60-foot outdoor screen.
Beyond football, the season has cemented a broader shift already underway at Caymanas Park. What began, under Supreme Ventures Limited's stewardship, as a modernisation of the island's historic racing venue has matured this summer into full proof of concept: Caymanas Park is no longer simply a racing destination, but a genuine multi- purpose entertainment hub.
“This season has proven exactly what we set out to show: that Caymanas Park is one of the most versatile entertainment spaces in the Caribbean, and that Jamaicans will show up in their thousands for a shared occasion done right. 'Watch It Big' has set a new benchmark for how we game and how we gather around sport and entertainment in this country” said Solomon Sharpe, Executive Chairman, Supreme Ventures Racing and Entertainment Limited.
The season’s success was anchored by strong partner support, led by Mayberry Investments Limited (MIL), Main Partner of the JustBet Goal Rush Tailgate Experience, which delivered a premium VIP viewing experience throughout the campaign. Other supporting corporate partners across connectivity, food and refreshment, and gaming further enhanced the tailgate environment, contributing to a seamless and immersive fan experience across the series. Throughout the season, Rush Sports served as the tailgate's official broadcaster.
“What this World Cup campaign demonstrated is the strength of the JustBet platform and our ability to deliver at scale. We not only achieved our targets, but surpassed them, recording over one million wagers across the tournament. Hosting an event of this magnitude was a deliberate part of that strategy,creating a space where football fans could engage with the brand in a meaningful, high-energy environment. The result was a campaign that delivered both commercially and experientially,” said Stefan Miller, CEO, Supreme Ventures Gaming
Sunday's closing celebration carried the season out in style, with the after party curated and hosted by Fete Republic's Republic Beach, bringing a full beachfront production to the Caymanas Park infield for one final, electric night.
The tailgate's entertainment offering ran alongside a Goal Rush promotion that rewarded loyal JustBet customers throughout the tournament. The campaign's marquee prize draw, held ahead of the semi-final stage, sent three winners, Andray Ellis, John David Beckford, and Stephen A. Greig, on all-expense-paid trips to experience the World Cup live in New York, while fellow finalists Mark Reid, Craig Coore, and Stephan Figueroa collected cash, electronics, and home entertainment prizes of their own. The campaign saved another exciting giveaway reward for Sunday's final, as Supreme Ventures capped the season-long Goal Rush promotion with a JMD $150,000 grand prize giveaway, claimed by lucky winner Patrick Tate. A fitting finish to a promotion that ran the length of the tournament rewarding customers with everything from watch party access to life-changing cash prizes.
“From the Goal Rush winners heading to New York, to thousands of Jamaicans enjoying the best possible fan viewing experience right here at Caymanas Park, this campaign delivered for our customers from start to finish. We are grateful to our partners for helping us build an experience this big, and to every fan who made Caymanas Park their World Cup home this summer,” said Kajay Rowe, AVP Marketing and Innovation, Supreme Ventures Limited.
As the World Cup Final brings the tournament to a close, Supreme Ventures says the success of the 'Watch It Big' series has laid the groundwork for future large-scale entertainment programming at Caymanas Park.